Month: February 2020

Connecting Marketing Strategy to Business Health; Using Lifetime Value to Customer Acquisition Cost Ratio to Make a Point​

Posted on by Todd Feldman

I have some important information to share.   When I get called to help companies be more effective at Marketing, typical conversations start with spending money on execution of design, content, ads, email, or other tactical elements.   About half the time I get called in after a company has been in business awhile and […]

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Todd Feldman

Up Close and Personal: Getting to Know Todd Feldman, Founder and President of The Rocket Factory in Richmond

Posted on by Todd Feldman

Capitol Communicator is running “Up Close and Personal” profiles of communicators in the mid-Atlantic.   In this profile we feature Todd Feldman. Photography for the series is by award-winning Cade Martin. Hair, make up and wardrobe by Michelle Torres.   Todd, please provide us some background about yourself. For more than 30 years, I’ve been building creative, […]

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