Top resources to get you through

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Webinar

The Rocket Factory Presents: SparkJam 2020

Check out on-demand session relays from our day-long event.
On June 26, 2020, the region’s boldest innovators came together with expert problem solvers from Virginia’s top universities to explore solutions to the challenges facing Virginia’s Small Businesses.
Look back on entrepreneurs, tech visionaries, business strategists, and Virginia’s community leaders as they collaborate to generate solutions for the business challenges facing the Commonwealth’s Main Street businesses.
SparkJam 2020

Resources from Leading Publications

TechCrunch: Even in the age of COVID-19, you need to stay focused on the customer

“…It’s easy to think, as we find ourselves in the midst of a truly unprecedented situation, that the rules of building a successful business have suddenly changed.”
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Forbes: How The Coronavirus Pandemic Impacts Marketing Strategy

“…Some advertisers should hold dry powder while others should double-down on marketing investments to seize opportunities. It’s crucial…”
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AdAge: A Regularly updated list tracking marketers' response to Coronavirus

“The rapidly spreading coronavirus is causing major disruption for marketers, forcing unprecedented action, including mandating employees work from home,..”
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MarTech Advisor: How Will Marketing Strategies Evolve in Times of Coronavirus (COVID-19)?

“…Moreover, each crisis leaves a long-term psychological impact on customers. While some might play it safe for a long time, others may want to indulge as a rebound.”
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Entrepreneur: 4 Strategies to Help Your Business Recover From Coronavirus

“…Depending on what industry you’re in, your customers might be having some specific new pain points related to coronavirus. Think strategically [how this] is affecting your customers.”
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McKinsey: COVID-19: Implications for business

“…The coronavirus outbreak is first and foremost a human tragedy, affecting hundreds of thousands of people. It is also having a growing impact on the global economy…”
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The Drum: Preparing your marketing plans for the Coronavirus downturn

“Our businesses are all facing challenging times as the economic impact of Coronavirus starts to bite….prepare your business for the long haul. Get your…”
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B2C: How to Pivot Your Small Business Strategy During the COVID-19 Crisis

“…I know that this is a scary and isolating time both personally and professionally. I hope you’re staying safe and healthy, and that this article can help you…”
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